“What should I do?” – New Series – Social Media Mindmeister

Posted by Heather Villa, CMA, MBA, MSM on February 17, 2010 in: Social Media Mindmeister

From time to time, I’m asked the following question by clients and friends and nice people on the street:

“Heather,” they say (or sometimes they call me Ms. Villa… just kidding, most of them don’t), “I’ve got a business and I want to market it with social media. What do you suggest?”

In the past, I would enquire about their business and then look pensive for a moment before making a recommendation. After a while I found that I was recommending the same things over and over and over. Not because I’m lazy but because, through trial and effort and research and experience, I found what worked and what didn’t. To be honest, I’m always reluctant to make recommendations to these folks because it’s on-the-fly and who am I to know, in just a few moments of conversation, what would really work for them? There’s a reason I charge money for this stuff with clients… because I take the time to figure out what’s best for each person.

And then I found a social media framework mindmap that basically lays out a lot of the things I recommend (plus other stuff that might not be right for everyone). You can find it at MindMeister. (If it looks tiny, you can zoom in with the zoom tool in the bottom right corner).


This framework outlines various social media marketing outlets and methods you can use. You’ll notice after each branch in the map there are a couple of grey dots. Hover over one of those dots to get a definition about the topic. Hover over the other one and you get a thumbnail of a resource site. It’s comprehensive and has links to sources and resources that you might find helpful.

Over the next few months I’m going to choose one of these topics and blog about it in detail, talking about some smart ideas, best practices, and things I’ve found that can help you to leverage that particular social media technique for greater success. I won’t be blogging about it in every single blog, but check back frequently because I’ll likely cover one topic a week or so.

Want to get started right away and don’t want to wait for me to blog about it? Here’s what I would suggest:

Start by making a list of the things you do from this list already and what gives you the best return. (If you don’t do anything, or if you do a lot and don’t get any return, that’s okay; at least you’re starting the process of acknowledging it so it can be fixed). Be sure to measure how much time you take in each one. If necessary, track your time over the next few days to get an average.

Once you have your list of stuff you already do, the return it gives you, and how long it takes you, pick a couple more that you want to do… but be sure to choose them from different branches than what you are already doing. (So, if you’re already blogging, don’t choose another blog). That’s a good step one. Step two is to check back here each week to read some ideas and tips on these topics.

Happy Blogging!

Heather Recommends:

I love working with coaches, freelancers, and entrepreneurs to help them become more successful. If you'd like to improve your business, find out how I can help.

Product Spotlight


Business Lunch Club