Heather Villa

A Lesson from Curious George for Bloggers – Of course I HAD to read this one. I was just as curious as Curious George to see what lesson Darren had to share with us.  And as usual, it’s very insightful. Use the same techniques this beloved children’s book author does to keep your readers coming [...]

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Okay, usually when you hear that, it’s not a good thing. One of the first things you think when someone says that is: “Don’t drink the Kool-Aid”. The second thing you think is “How do I get out of this conversation as quickly as possible before the person asks ME to join the cult, too?” [...]

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Why You Should Embrace Public Criticism – There is something to be gained by good constructive criticism. My favorite line, “People who are happy all the time are liars. And possible serial killers.” Go read more so you’ll get the context. Tweeting Dog Collar Posts Your Dog’s Movements to Twitter – I love my dogs, [...]

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From time to time, I’m asked the following question by clients and friends and nice people on the street: “Heather,” they say (or sometimes they call me Ms. Villa… just kidding, most of them don’t), “I’ve got a business and I want to market it with social media. What do you suggest?”

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I hear it all the time… “Virtual is about efficiency and streamlining…” “I prefer email to telephone calls or snail mail…” “We don’t even order stationery anymore…” “Of course I told my clients Happy Birthday, I sent them an ecard…” “Of course I have not forgot the need for a personal note card here and [...]

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The Toilet Paper Entrepreneur: You Can Pull It Off Don’t Let Your Heart Be Broken Take Control of Your Life Once and For All 5 Bad Work at Home Habits: Are You Guilty? What Freelancers Can Learn From Rodeo Announcers The Silent Rise of the New Work Pioneer Why I Banned Twitter at My Last [...]

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From time to time I subscribe to ezines and newsletters when the subject matter of a site is something I want to know more about. Unfortunately, they suck. Many of them. Here are the things I hate about them: Your newsletter just rehashes your blog. Hey, I get it, you’re busy and maybe people want [...]

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