Heather Villa

I love business success stories: I love hearing about people who started out like the rest of us (no silver spoons) and became superstars. I love to hear about people who overcame odds to become business gurus. These are people we can emulate. We can learn about what they did and model our effort after [...]

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As much as I hate to say it to my clients or colleagues, it is true. Unless you are a famous guru with success at producing sites that generate thousands of visitors (which will get advertisers knocking down your door), you need to create real estate value first. Recently on a project I was involved [...]

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Just when I think I’ve heard every industry talk about the issues they have with productivity and scheduling problems, along comes another one to highlight that scheduling is a common problem no matter what you do. Our time is precious: We have 24 hours each day and we want to eat, sleep, spend time with [...]

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When presenting your product or service for sale, a testimonial can go a long way. Testimonials can show a potential buyer how a previous buyer has been impacted by your offering, and I’ve even seen circumstances where they were the tipping point between “I might buy” and “I will buy”. When we have testimonials, we [...]

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We all have those failed ideas floating around in our heads and hard drives and filing cabinets. Whether we’re solopreneurs or megaconglomerates, there are successes (of course) and there are failures. I’m not afraid to admit that I’ve had failures of my own. After all, Newton has been famously quoted (and misquoted) as saying something [...]

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It has been awhile and I have been a bit sick with the flu, but I wanted to update my readers on my home office (post 1 here and post 2 here). We are about 50% completed. The new AC has been installed. The new desk has been installed. The two 24″ monitors were swapped [...]

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When you’re putting together a project there will come a time when you need to file a report. But how do you do it… and how do you do it well? I’m reminded of a story once where I worked on a project (as an employee who participated, not as the project manager). The project [...]

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