Nordstrom’s hits nail on the head…

Posted by Heather Villa, CMA, MBA, MSM on July 26, 2009 in: Woot! Series

Opposite my ‘Oooops! Series’, is a new Woot! Series.

Woot! Series: Things I observe that are right on target in the business sense.

I am an avid reader, I read everything and love nothing more than curling up in bed with a brand new hardback. I am a huge fan of Stephanie Meyer’s series, Twilight. I was a bit depressed with the movie, don’t get me wrong, it was excellent – but compared to the book – there was so much missing.

Anyway, today I read about Nordstrom’s new line of Twilight clothing and thought, right on. They are releasing their new line one month before the movie release of New Moon (book 2 in the series), giving teens everywhere enough time to get their gear to wear on opening night.

Why Woot!?

1. Perfect Timing

2. Product in line with today’s fashion

3. Monetizing the teen debate of who is best? Edward or Jacob?

4. Even their publicity photos have the models looking like characters from Twilight.

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