Social Wha?
Posted by Heather Villa, CMA, MBA, MSM on May 04, 2009 in: Social Media Marketing
One of the inquiries into my services this past week was a woman who owned a gift shop. She has been selling personalized gifts and trinkets in her boutique for over two decades. About five years ago she went online and started selling through the web as well. She saw a recent article I had written on Twitter and got in contact with me to find out what Twitter is and how it could help her business.
I began into my normal explanation of how Twitter differs from other forms of Social Media and she stopped me right there and said Social What?
I realized something… many people don’t even realize what Social Media is. I mean they might ‘know’ about it because they have a profile on a Social Platform like FaceBook or similar, but they don’t understand the concept of Social Media, Social Media Marketing or Social Media Engineering. They definitely don’t understand how it could help them or their business.
I had to take two steps back and remember to explain the core foundation or basis of Social Media. That took me back to my college days, when my Professors would never let me go into a presentation or thesis without first discussing the theory or theories behind my discovery or beliefs.
I ask you… do your clients, customers, colleagues or prospects really understand what it is that you are doing? Make sure before assuming what may seem very clear to you may not be so clear to others. And if that’s the case, your chances of selling to them are slim to none!
Best,
Heather Villa
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1 Comment
Could you please contact me about using social media.
I teach people how to use their IRA’s in a Self-Directed IRA to purchase investments.
I would like to deploy my services to people using the social media concept. I feel that this would be the most effective way to reach the masses. People are very close chested about certain opportunities and do not want to be part of a group of investors. They would like to be contacted directly without being spoken to directly.
My name is Ruben Ledesma, Jr. and I can deploy my services accross the United States.
Thank you in advance.
Regards,
Ruben Ledesma, Jr.
President
The Advancement Group, LLC
Houston, TX
832-884-9242 Direct
email: rbnledesmajr@gmail.com